BRAND IDENTITY
Building the MUZ FEST Logo
The Pacific Northwest's
most vibrant cultural festival
is your canvas.
This is your playbook. As a partner, sponsor, or creative collaborator, you are our creative powerhouse, and this brand book is your all-access pass to the look, voice, and spirit of MUZ FEST.
This is a rallying cry. We're here to stand out, unite a city, and show the world exactly what Seattle brings to culture. Every touchpoint matters. Every message counts.
Mission, Vision & Values
Our Mission
To amplify Seattle's diverse cultural voices through immersive festival experiences that unite communities, celebrate heritage, and create lasting connections through the universal language of music, art, and shared celebration.
Our Vision
To become the Pacific Northwest's most influential cultural platform—where every voice is heard, every tradition is honored, and every festival experience inspires deeper understanding and celebration of our shared humanity.
Brand Messaging Examples
"Where Seattle's Cultures Unite"
"Welcome to MUZ FEST—where every beat tells a story and every voice finds its stage."
"Join the celebration. Be part of something bigger than yourself."
"Built by Seattle, for Seattle. This is your festival."
Inclusivity
We create spaces where everyone belongs, honoring diverse backgrounds and ensuring accessibility for all community members.
Authenticity
We champion genuine cultural expression, supporting artists and creators who bring their true selves to every performance.
Excellence
We deliver professional-grade production quality while maintaining the heart and soul of community-driven celebration.
Collaboration
We believe the best experiences emerge from partnership—between artists, vendors, sponsors, and the communities we serve.
Logo Guidelines
Horizontal Layout — Full Color
Our primary logo features bold, expressive typography with vibrant color blocking. The distinctive letterforms create visual rhythm and energy.
Use this logo for all major applications: websites, posters, merchandise, signage, and co-branded materials.
Recommended Usage
- ✓When space allows for full impact
- ✓Digital and print marketing materials
- ✓Event signage and wayfinding
- ✓Merchandise and apparel
Full Color · Horizontal
Full Color · StackedMonochrome
InverseSmall Space Applications
In applications where the primary logo cannot be used effectively, simplified versions are available. Use these for social media avatars, app icons, small merchandise, or watermarks.
Logo Clear Space
Clear Space Rules
Minimum clear space equals 25% of logo height. Maintain this space on all sides to ensure legibility and impact.
Why It Matters
Proper clear space prevents visual clutter and maintains brand integrity across all applications.
Logo Don'ts
Don't rotate
Don't stretch
Don't change colors
Don't add containers
Don't add effects
Don't reduce opacity
Color Palette
Our colors reflect the energy of celebration and depth of cultural diversity—optimism, creativity, trust, and inclusivity.
Sunshine Yellow
PRIMARYEnergy, Optimism, Visibility
Vibrant Orange
PRIMARYCreativity, Warmth, Momentum
Deep Violet
PRIMARYTrust, Stability, Cultural Depth
Royal Purple
PRIMARYInclusivity, Innovation, Expression
Usage Guidance
Yellow & Orange
Use for CTAs, highlights, festival energy moments, and attention-grabbing elements. These colors drive action and excitement.
Violet & Purple
Use for structure, credibility, contrast, and partner-facing materials. These colors convey trust and professionalism.
Brand Patterns
Dynamic patterns that extend our visual language across applications, creating rhythm and energy while maintaining brand recognition.
Festival Stripes
Diagonal stripes using Sunshine Yellow and Vibrant Orange. Use for backgrounds, borders, and energetic accents.
Unity Dots
Subtle dot grid on Deep Violet. Represents community and connection. Use for subtle backgrounds and textures.
Sound Waves
Flowing waves representing music and movement. Use for headers, footers, and dynamic backgrounds.
Cultural Blocks
Interlocking geometric shapes. Represents diversity and unity. Use for section dividers and accent areas.
Pattern Usage Guidelines
Do: Layer with Purpose
Patterns work best when they support content, not compete with it. Use at 10-30% opacity behind text.
Do: Mix & Match
Combine patterns from the same color family. Yellow and Orange patterns work well together.
Don't: Overwhelm
Avoid using multiple bold patterns on the same page. Choose one primary pattern per layout.
Don't: Distort
Maintain pattern proportions. Don't stretch, rotate, or skew patterns from their original design.
Typography
Clean, confident, and accessible typography that commands attention while remaining highly readable.
Montserrat
Bold, modern, and impactful. Use for headlines, signage, titles, and any text that needs to command attention.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%
Open Sans
Humanist and highly legible. Use for long-form copy, decks, websites, and any text that requires extended reading.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%
Typography Hierarchy
Use for page titles and major announcements
Use for major section divisions
Use for content groupings
Body copy text should always use Open Sans Regular for optimal readability. Maintain consistent line height (1.6) and appropriate contrast against backgrounds for accessibility.
How We Speak
We speak with the fire of someone who lives for community. Our voice is that of a true believer in the power of culture to unite, inspire, and transform.
Spirited
We care too much about our community to play it cool. Our voice is fueled by passion for culture, the thrill of unity, and the pulse of the crowd celebrating together.
Welcoming
We know every celebration gets stronger when more voices join in. Seattle is proud to host the world, and our voice reflects that openness.
Bold
We speak with confidence and conviction, whether we're welcoming the world or highlighting our community's incredible talent.
Focused
This moment matters, and every word should feel like a rallying cry: purposeful, powerful, and geared toward action.
Messaging Pillars
Culture deserves scale and quality
Community can be professionally produced
Representation + operations = sustainability
Celebration builds lasting connections
Applications
Merchandise
T-shirts, hats, tote bags, and apparel
Marketing
Posters, flyers, digital ads, social media
Wayfinding
Signage, banners, stage backdrops
Partnerships
Co-branded materials, sponsor assets
Need an Assist?
Have questions about using the MUZ FEST brand? We're here to help ensure consistency and quality across all touchpoints.
General Inquiries
info@atuiqe.com
450 Alaskan Way S, Suite 200
Seattle, WA 98104
Partnerships
abubakr.a@atuiqe.com
Sponsorship and collaboration opportunities
Produced By
Atuiqe, LLC
Events. Delivered.
© 2026 Atuiqe, LLC. All rights reserved.
